Event Reminder Email Template
Timed reminder emails that reduce no-shows and build anticipation as event day approaches.
Event no-show rates average 30-50% for free events and 10-20% for paid events. A well-timed reminder sequence can cut those numbers by half. But reminders are not just logistics — they are an opportunity to build excitement.
This template includes three reminder emails: one week before (agenda preview and logistics), one day before (final preparations and what to bring), and morning-of (last-minute details and enthusiasm). Each email serves a dual purpose: logistical reminder and engagement builder.
Also includes reminder templates for virtual events with join link delivery and tech check instructions.
What's Included
One Week Before
- Agenda highlights and speaker preview
- Logistics: venue, parking, transport
- What to prepare or bring
- Add-to-calendar link
One Day Before
- Final schedule confirmation
- Weather and dress code update
- Contact information for day-of questions
- Excitement-building message
Morning Of
- Join link (virtual) or directions (in-person)
- Check-in process and timing
- Wi-Fi password and event app download
- Emergency contact number
Virtual Event Reminders
- Platform access and test link
- System requirements and troubleshooting
- Camera and microphone setup tips
- Recording and replay information
Tips for Using This Template
Include an "add to calendar" button in the first reminder — it increases attendance rates by 15-20%.
For free events, send an extra reminder 2 hours before — this is when the decision to attend or skip happens.
Personalize reminders with the attendee's registered session choices for multi-track events.
Include a "can't make it?" link so you can offer the spot to waitlisted registrants.
Frequently Asked Questions
Create Your Event with This Template
Get started in minutes. No credit card required.