Lanyard
Definition
A lanyard is a cord or strap worn around the neck to hold an event name badge, access card, or credentials. Lanyards serve both practical and branding purposes, keeping identification visible and hands-free while providing a prominent surface for event or sponsor logos. They are one of the most visible branded items at any event.
Understanding Lanyard
Lanyards come in various materials and styles including flat polyester (most common and affordable), tubular nylon, woven fabric, and eco-friendly options like bamboo fiber or recycled PET. Standard width is 3/4 inch to 1 inch, providing ample space for printed logos and text. Attachment options include bulldog clips, J-hooks, swivel hooks, and breakaway clasps for safety. Double-sided printing allows for event branding on one side and sponsor logos on the other.
Custom lanyards are a cost-effective branding investment, typically costing $0.50-$3.00 per unit depending on quantity, material, and customization. They offer high visibility throughout the event as every attendee wears one. Sponsors often value lanyard sponsorship for this reason, making it a popular sponsorship category. For recurring events, some organizers use collectible lanyards with different colors or designs each year.
Examples
- 1
A technology conference providing custom-printed polyester lanyards in the event brand colors with the conference logo on one side and the title sponsor logo on the reverse.
- 2
A sustainability-focused event using lanyards made from recycled plastic bottles, printed with a message about the event's environmental commitment.
- 3
A multi-day festival distributing color-coded lanyards by ticket tier: standard green lanyards for general admission and premium woven lanyards for VIP pass holders.
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