Managing Exhibitors and Booths
Create a thriving exhibition experience that delivers value for exhibitors and attendees while generating significant event revenue.
Exhibition space sales account for 50-70% of total revenue for trade shows, making exhibitor management a critical success factor.
Step-by-Step Guide
Design Your Exhibition Floor Plan
Create a strategic floor plan that maximizes traffic flow, provides equitable exposure, and accommodates various booth sizes.
Define Exhibitor Packages and Pricing
Develop tiered exhibitor packages with clear deliverables including booth size, branding, lead access, and speaking opportunities.
Recruit and Sell to Exhibitors
Build a prospecting pipeline, create compelling sales materials, and offer early commitment incentives to fill your floor.
Manage Exhibitor Onboarding
Provide an exhibitor portal with all information on booth setup, shipping, electrical requirements, WiFi, and event logistics.
Coordinate Setup and Teardown
Create a detailed move-in and move-out schedule with time slots, vendor coordination, and safety requirements.
Drive Attendee Traffic to Exhibition
Use gamification, sponsored sessions, happy hours, and strategic scheduling to ensure strong foot traffic in the exhibition area.
Deliver Post-Event Value to Exhibitors
Share lead data, foot traffic analytics, and attendee engagement metrics with exhibitors to demonstrate ROI and secure rebooking.
Creating Value for Exhibitors
Exhibitors invest significant resources in your event and expect tangible returns. Provide quality leads, networking opportunities, brand visibility, and data that proves their investment was worthwhile. Satisfied exhibitors become repeat customers.
Floor Plan Strategy
Place anchor exhibitors at strategic locations to draw traffic through the entire floor. Position food and beverage near the exhibition area, create open gathering spaces, and ensure aisle widths accommodate comfortable browsing.
Virtual and Hybrid Exhibition Options
For hybrid events, offer virtual booth options with video chat, downloadable resources, and digital lead capture. Virtual exhibition platforms extend exhibitor reach beyond in-person attendees and provide additional revenue streams.
Frequently Asked Questions
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