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A source-cited reference of 39 statistics on the B2B and corporate-events industry — event-tech market size, event ROI, format mix, attendee engagement, exhibitor lead retrieval, webinar attendance, AI adoption and pricing. 32 of these figures link directly to a published source; the rest are clearly marked as industry estimates.
Every claim below is quotable and attributed. Public reports are current as of June 2026; market sizes and benchmarks drift year-on-year, so each datum records the year it refers to. First-party WebMobi platform numbers carry a 2026 snapshot date.
The global event management software market was valued at about USD 8.40 billion in 2024.
Source: Grand View Research — Event Management Software Market Report · 2024
The event management software market is projected to reach about USD 17.33 billion by 2030.
Source: Grand View Research — Event Management Software Market (press release) · 2030
The event management software market is forecast to grow at roughly a 13.2% CAGR from 2025 to 2030.
Source: Grand View Research — Event Management Software Market Report · 2024
MarketsandMarkets estimates the event management software market at about USD 15.5 billion in 2024, growing to USD 34.7 billion by 2029 at a 17.4% CAGR.
Source: MarketsandMarkets — Event Management Software Market · 2024
The global events industry was valued at about USD 736.8 billion in 2021.
Source: Allied Market Research — Events Industry Market · 2021
The global events industry is projected to reach about USD 2.5 trillion by 2035.
Source: Allied Market Research (via PR Newswire) · 2035
The global events industry is forecast to grow at about a 6.8% CAGR from 2024 to 2035.
Source: Allied Market Research (via PR Newswire) · 2025
Corporate events and seminars led the global events industry in 2023 and are projected to remain the dominant event-type segment through 2035.
Source: Allied Market Research — Events Industry Market · 2023
The event-app market is forecast to grow at about a 14.1% CAGR from 2025 to 2035, reaching roughly USD 54.8 billion.
Source: Market Research Future — Event App Market · 2025
86% of B2B organizations see a positive ROI from their hybrid events within seven months of the event date.
Source: Markletic — Hybrid Event Statistics · 2022
78% of event organizers say in-person conferences, summits and conventions are their most impactful marketing channel.
Source: Bizzabo — 2025 State of Events · 2025
88% of marketers say events help generate a steady flow of revenue, and 89% say events are critical to business growth.
Source: Splash — 2025 Outlook on Events (via Business Wire) · 2025
For 95% of event teams, demonstrating event ROI is now a top priority.
Source: Forrester — 2024 B2B Events / State of B2B Events research · 2024
60% of B2B marketers say in-person events are an effective lead-generation tactic.
Source: EMARKETER (citing Endeavor Nov 2024 survey) · 2024
53% of event organizers expected their event budgets to increase in 2025.
Source: Bizzabo — 2025 State of Events · 2025
About 48% of brands realize a 300–500% (3:1 to 5:1) ROI from their events and experiences.
Source: GTM8020 — Event Marketing ROI Statistics (citing Prelude Events) · 2025
Event formats split roughly 63% in-person, 33% virtual and 4% hybrid as of 2025.
Source: Bizzabo — Event Marketing Statistics · 2025
68% of event organizers plan to include a virtual component at their next in-person event.
Source: Bizzabo — Hybrid Event Trends · 2025
63% of event planners expect hybrid to be the most common event format by 2027.
Source: Remo — Event Industry Statistics · 2025
66% of organizers planned to host more in-person experiences in 2025, up from 42% in 2024.
Source: Bizzabo — 2025 State of Events · 2025
Mobile event apps see roughly a 55–70% attendee adoption rate at conferences and trade shows when actively promoted.
Source: Nunify — Event App Adoption Rate Benchmarks · 2025
About 55% of attendees say the mobile event app can make or break their event experience.
Source: Bizzabo — Event Marketing Statistics · 2025
Around 60% of event planners say attendees are more engaged when an event app is used.
Source: LLCBuddy — Mobile Event Apps Statistics · 2025
Mobile event apps are widely cited as generating roughly 40%+ more attendee engagement than traditional, app-less events.
Source: industry estimate (widely cited across event-tech sources; no single traceable primary study) · 2025
The average cost per lead generated at a trade show is about USD 112.
Source: Cvent — Trade Show Statistics · 2025
A healthy B2B trade-show ROI benchmark is roughly 3:1 to 5:1 — every $1 invested returning about $3–$5 — when leads are properly followed up.
Source: industry benchmark (the widely quoted 4:1/4.5:1 figure has no traceable primary source per MVP Visuals; CEIR-aligned credible band is 3:1–5:1) · 2025
About 54% of exhibitors now use lead-retrieval apps, up from roughly 41% in 2023.
Source: Trade Show PRO — Trade Show Statistics 2026 · 2026
About 80% of trade-show leads are never followed up on.
Source: CEIR (Center for Exhibition Industry Research), via SurFox · 2025
78% of exhibitors who adopt digital lead-capture tools say they would never go back to paper.
Source: Trade Show PRO — Trade Show Statistics 2026 · 2026
The average webinar live-attendance rate is roughly 40–50% of registrants.
Source: Zoom — 40 Webinar Statistics 2025 · 2025
The typical webinar no-show rate is therefore about 50–60% of registrants (derived from the live-attendance rate).
Source: derived from Zoom webinar attendance data · 2025
91% of event professionals are now using AI in some capacity, though only about 15% qualify as strategic, systematic adopters.
Source: Tree-Fan Events / Highbar.ai Events + AI Index · 2025
65% of event planners report using generative AI, yet only 16% say it has significantly improved their planning and execution.
Source: PCMA — How Event Planners Are Using AI (Cvent/Northstar PULSE survey) · 2025
Corporate events typically cost between USD 100 and USD 4,000 per attendee, with multi-day conferences landing around USD 500–2,500 per attendee.
Source: GreatEvent — Corporate Event Cost Per Attendee · 2025
Food and beverage is the single largest event cost line item, typically about 30% of total conference budget.
Source: GoGather — Conference Budget Benchmarking · 2025
WebMobi tracks 130,200 professional events in its event-discovery corpus.
Source: WebMobi platform data (discovery corpus, snapshot 2026-06-25) · 2026
WebMobi's discovery corpus spans 11,628 distinct event organizers.
Source: WebMobi platform data (discovery corpus, snapshot 2026-06-25) · 2026
1,463 organizers in WebMobi's corpus run three or more events a year (the serial-organizer cohort), and 451 run five or more.
Source: WebMobi platform data (discovery corpus, snapshot 2026-06-25) · 2026
The most prolific organizers in WebMobi's corpus include Gartner (92 events), IEEE (86), Conference Series (63) and Informa Markets (58).
Source: WebMobi platform data (discovery corpus, snapshot 2026-06-25) · 2026
With 86% of B2B organizations reporting a positive ROI from their events and 78% of organizers calling in-person their most impactful channel, the pressure is now on measurement, lead capture and attendee engagement. WebMobi runs the event app, registration, check-in, exhibitor lead retrieval and analytics as a managed service for corporate event programs. Explore our exhibitor management and registration features, compare us in our platform comparisons, or read the event planning guides.
Sourcing: figures labelled with a publisher are taken directly from that named report and were verified against the source. Items labelled “industry estimate” are derived ranges or widely cited figures with no single traceable primary source — not precise sourced statistics. First-party WebMobi platform numbers come from a read-only snapshot of the discovery corpus dated 2026-06-25. We never fabricate a source URL or a number we cannot support.
WebMobi sets up and runs your event app, registration, check-in, exhibitor lead retrieval and real-time analytics as a managed service — so your team can focus on the program, not the platform. Tell us about your events and audience.